Emmy Awards 2015

I got my hands dirty for this animated typography created for the 67th Emmy Awards, an unofficial companion to Ty Mattson's excellent (and official) key artwork. Yes, those are my hands! It may have taken 2 days to get all of the gold off after the shoot, but a worthy sacrifice in the name of art.

Depicting an imaginative live-action take on the iconic Emmy trophy, the 6-second looping video was created for a social environment. Taking advantage of Instagram's new vertical aspect ratio, the animated video performed well on Instagram, Vine, and other social media, appearing to over 335,000 followers and garnering over 6,000 interactions.

//Typography, Photography and Animation by Joseph Alessio