Carter Sans Animated Promo


I worked with Monotype, the largest retailer of typefaces and company behind many original type designs, to create an animated photographic composition to promote a fairly recent Matthew Carter type design, Carter Sans. Technically a glyphic or flared sans, it's a clean and versatile typeface that is usable in a broad variety of situations.

The classical lines called to mind the compositions of Antonio Vivaldi and crisp violin solos, leading me to craft the theme of the promotional typography around Vivaldi's most famous work, the Four Seasons, and particularly L'estate or the Summer movement.

Carter Sans can be purchased at this link, and the piece can also be seen in static form here on Matthew Carter was assisted in creating Carter Sans by Dan Reynolds.

Art Director: Ryan Arruda